In the world of photography, there are a variety of loyal camera patrons. From Pentax, Panasonic, Lecia to Sony, camera devotes are as varied as the camera manufactures themselves. But, what creates a loyal consumer? What makes a person a “Canon Lover” vs. a “Nikonite”? More importantly, what keeps a person connected with the essence of the brand – regardless of product updates, new releases and extensive marketing campaigns of other market competition?

After recently experiencing various Canon Technical Representatives and recently participating in Canon’s Loyalty Program, I pondered what exactly has kept me with the brand over the years. An artist’s camera retrospective is as unique to an individual as a shooting vision.

This is digital retrospective.

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